Page load times can affect the total customer experience, along with SEO as page rate identifies your position when individuals search in an internet browser. According to the Aberdeen Team, a 1-second hold-up in page-load time equates to 11 % less page views, a 16 % decrease in client satisfaction, and 7 % loss in conversions.
http://legitbusinesssolutions.com/a-mere-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/
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